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The Augmented Impact era

Thursday 9 July 2026
OTEAcademy Auditorium

As digital advertising in Greece continues to evolve, Programmatic & Beyond expands the conversation, bringing together industry leaders from brands, agencies, publishers and solutions providers to explore not only programmatic advancements but also the broader ecosystem of data, media, and buying/selling strategies driving growth today. Join us for a full day of speeches and discussions with renowned international keynote speakers and senior representatives from the Greek Market, plus quality networking with major players.


SEE MOREREGISTER

Key Topics


  • Trends & 18-month outlook
  • Evolution: from automation to strategy
  • Beyond: managed service, direct & hybrid
  • Omnichannel creativity & brand impact
  • Privacy-first: identity, targeting & measurement
  • Next: context, attention & outcomes
  • Growth: Retail Media & CTV/OTT
  • More: audio, gaming & digital out-of-home
  • Agency & publisher best practices
  • AI: applications, efficiencies, opportunities

Who will be there:


Executives from:

  • Digital marketing agencies
  • Media agencies
  • Ad-tech and service providers
  • Publishers
  • Content providers

The conference is addressed to:


  • advertisers and brands
  • ad / media / digital agencies
  • publishers / broadcasters / content providers
  • ad tech solutions providers

SEE THE AGENDA
Meet the

Keynote Speakers


-TBA-


Meet the

Speakers & Panelists


-TBA-

Reasons to attend


An established must-attend event

The conference is in its 14th year and has been established as a must-attend event for media executives, digital marketing practitioners, publishers and solution providers. This year we take the event further, exploring the landscape beyond Programmatic and adopting new trends and parameters.


A spotlight on the latest trends

The Conference aims to provide the most recent information on all the latest trends and best practices, in order to assist marketers, agencies and publishers in further developing their strategies in Programmatic and beyond.


Quality Networking

The conference offers its 200+ attendees the opportunity to meet in-person with prospects, directly through the BOUSSIAS Events web app, reinforce business relationships and also participate in interactive Q&A sessions, live polls, video chats and competitions.


Express Your Interest


Fill out the interest form to be the first to know about exclusive ticket packages and sponsorship opportunities.



Venue Sponsor


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Audiovisual sponsor


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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at info@coneq.gr


Official publication


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Contact Us


Tickets
Anna Nagkouzaloglou, Τ: +30 217 7776176, E: anagkouzaloglou@boussias.com
 
Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: ikerpou@boussias.com
Phaedra Baritaki, Τ: +30 210 661 7777 (ext. 192), M: +30 6980 182723, E: pbaritaki@boussias.com
 
Content Coordination
Vassiliki Kotzia, Ε: vkotzia@boussias.com
 
General Inquiries
Boussias Events, Ε: wecare.events@boussias.com

Boussias Events