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A staple event enters a new era: Programmatic embraces AI


The Programmatic & Beyond Conference took place on Thursday, 9 July 2026, at the OTEAcademy Auditorium, marking its landmark 14th consecutive year as an essential fixture for the digital advertising industry in Greece. Under the central theme “The Augmented Impact era“, the event expanded the traditional boundaries of programmatic discussion, successfully gathering 180 high-profile executives, marketers, and digital practitioners from across the ecosystem.

The event brought together a mix of advertisers, brands, media agencies, publishers, broadcasters, and ad-tech solutions providers.

Strategic insights and key takeaways

The agenda addressed critical market shifts, transitioning the narrative from basic automation to deep strategic execution, with more comprehensive use of AI. Industry experts provided a 18-month outlook, exploring managed, direct, and hybrid programmatic models, while also tackling privacy-first identity tracking, omnichannel creativity, and outcome-based measurement.


  • Key takeaways
Key takeaways
Several vital conclusions emerged from the presentations:
  • AI adoption: Artificial Intelligence is no longer viewed as a market threat but rather as a significant opportunity. Marketers emphasized that AI saves invaluable time, broadens campaign options, and empowers brands to select higher-quality solutions.
  • Premium creativity: High-quality creative execution is no longer considered a luxury or a “nice-to-have” element. Instead, premium creativity has rather become a must-have to achieve true brand impact in a crowded digital space.
  • Video dominance: Digital video and Connected TV (CTV/OTT) proved to be stronger than ever, driving major growth alongside Retail Media, audio, gaming, and digital out-of-home (DOOH) channels.

Networking and ecosystem growth

Beyond the educational sessions, the conference facilitated premium business networking. By uniting publishers and agencies, the event successfully fostered robust business relationships designed to drive future industry growth.


Programmatic & Beyond Conference 2026! Check here.

AGENDA

SPEAKES

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Connect with Greece’s Leading Programmatic
& Digital Advertising Community

14 years Programmatic & Beyond Conference in numbers

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All time Attendees

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Companies represented

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Speakers: from 14 countries

Meet the Programmatic & Beyond Conference 2026

Speakers


Grand Sponsors


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Programmatic & Beyond Conference Highlights!


Programmatic Advertising Conference 2026

What they shared at Programmatic & Beyond Conference


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Programmatic & Beyond Conference 2027

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Key Topics


  • Trends & 18-month outlook
  • Evolution: from automation to strategy
  • Beyond: managed service, direct & hybrid
  • Omnichannel creativity & brand impact
  • Privacy-first: identity, targeting & measurement
  • Next: context, attention & outcomes
  • Growth: Retail Media & CTV/OTT
  • More: audio, gaming & digital out-of-home
  • Agency & publisher best practices
  • AI: applications, efficiencies, opportunities

Who will be there:


Executives from:

  • Digital marketing agencies
  • Media agencies
  • Ad-tech and service providers
  • Publishers
  • Content providers

The conference is addressed to:


  • advertisers and brands
  • ad / media / digital agencies
  • publishers / broadcasters / content providers
  • ad tech solutions providers



Grand Sponsors


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Acrossmedia241, in partnership with Perion, introduces Outmax to Greece — a proprietary AI-powered media execution agent designed to optimize Google/YouTube, Meta, TikTok and programmatic campaigns in real time. Outmax helps brands and agencies optimize toward their own KPIs and business outcomes, while seamlessly integrating with existing media buying workflows. Together, Acrossmedia241 and Perion are bringing a new era of AI-powered, outcome-driven media performance to the Greek market.


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We help global technologies become more accessible and effective in emerging markets. We also help businesses build stronger digital capabilities, improve operations & performance, and turn complex opportunities into practical growth. Our work sits at the intersection of platform expertise, market enablement, education, strategic support, and technology adoption. Across our business directions, we work with advertisers, agencies, media, brands, technology platforms, and partners who want to grow in fast-changing digital markets. CoobX operates across 12 countries and is a Google Marketing Platform Sales Partner, Google Ads Premier Partner, Meta Business Partner, TikTok partner, and Google Cloud reselling and service partner. CoobX. The core of next.


Sponsors


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Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.


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Eskimi is a full-stack creative and media tech platform built for brands and agencies, delivering innovative, data-driven digital advertising solutions. It combines an in-house creative studio, AI-powered contextual targeting capabilities, and customizable Media Packages to power attention-optimized campaigns. With rich media formats and access to premium local inventory, the platform helps drive real impact across diverse markets. Backed by local teams in over 40 countries, Eskimi combines global tech and local insight to navigate market nuances effectively. In Greece and Cyprus, Eskimi is represented by Fast River.=


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Aztech, an AdTech Solutions provider leveraging deep AdTech and media strategy expertise across numerous verticals, with over 25 years of operation - presents its exclusive partner in Greece, Cyprus, and the Balkans, StackAdapt.
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.


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OCM is an AdTech company delivering measurable outcomes through advanced technology, deep expertise, and end-to-end operations that drive performance and revenue for publishers, agencies, and brands. Founded in Athens in 2013, OCM has expanded across Europe, the Americas, and the Middle East, with hubs in Greece, the United Kingdom, Serbia, and Slovenia. The company develops proprietary technology and data-driven programmatic solutions across digital channels, activating premium inventory with transparency, measurability, and performance. In Connected TV, OCM enables scalable campaigns in premium viewing environments, helping brands and media owners integrate effectively with leading technology ecosystems worldwide.


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Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for full funnel objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York, with a global team of around 1700 people in 30+ countries.


Supporters


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Under the Auspices


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Venue Sponsor


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Audiovisual sponsor


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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at info@coneq.gr


Catering Services


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Language Accessibility Sponsor


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Official publication


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Contact Us


Tickets
Anna Nagkouzaloglou, Τ: +30 217 7776176, E: anagkouzaloglou@boussias.com
 
Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: ikerpou@boussias.com
Phaedra Baritaki, Τ: +30 210 661 7777 (ext. 192), M: +30 6980 182723, E: pbaritaki@boussias.com
 
Content Coordination
Vassiliki Kotzia, Ε: vkotzia@boussias.com
 
General Inquiries
Boussias Events, Ε: wecare.events@boussias.com

Boussias Events

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