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The (big) changes.
The (bigger) opportunities.

Thursday, 4th July 2024 | OTEAcademy Amphitheatre

In its 12th edition, the Programmatic Advertising Conference examines the challenges and opportunities posed by a new data order, as AI steps into the spotlight. The conference will feature the key updates, latest trends and most effective strategies in order to help marketers, agencies and publishers level up their Programmatic game amidst major changes in the digital advertising ecosystem.


LEARN MOREREGISTER

Key Topics


  •  Latest trends & 18-month outlook
  • Effectiveness 360: display, video, native & audio
  • AI’s impact and opportunity
  • Post 3P cookie: new data strategies
  • Shifting focus: creativity, contextual & attention
  • Publisher strategies: scale & yield
  • Transparency and Supply & Demand path optimization
  • Value rethink: Retail Media & Sustainability

Who will be there:


Executives from:

  • Digital marketing agencies
  • Media agencies
  • Ad-tech and service providers
  • Publishers
  • Content providers

BOOK YOUR SEAT
Meet the

Keynote Speakers



Speakers & Panelists


Reasons to attend


An established must-attend event

The conference is in its 12th year and has been established as a must-attend event for media executives, digital marketing practitioners, publishers and solution providers


A spotlight on the latest trends

The Conference aims to provide the most recent information on all the latest trends and best practices, in order to assist marketers, agencies and publishers in further developing their Programmatic strategies.


Quality Networking

The conference offers its 200+ attendees the opportunity to meet in-person with prospects, reinforce business relationships and also participate in interactive Q&A sessions, live polls, video chats and competitions.


Reasons to sponsor


BRAND AWARENESS

  • Boost your brand visibility.
  • Showcase your expertise to the right market.
  • Increase the trust and loyalty of your clients.

LEAD GENERATION

  • Arrange meetings with potential customers.
  • Help make purchasing decisions easier.

NETWORKING

  • Forge valuable relationships with industry-leading marketers.
  • Connect with key stakeholders.

Become a Sponsor

As a must-attend conference for every company and professional who is interested in taking their business to the next level with Programmatic Advertising, this event is a great opportunity to promote your services, forge long-lasting connections and generate new leads with marketers from across the region.

Become a Sponsor 2024

  • This field is for validation purposes and should be left unchanged.

Grand Sponsor


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Phaistos Networks S.A. is a leading provider of advertising solutions and services in Greece. With over 25 years of experience, we integrate our proprietary ad-tech platforms with strategic global partner solutions to deliver high quality, results-driven end-to-end solutions that add significant value to every stakeholder in the advertising ecosystem.

Our innovative approach to the advertising workflow aims to create the optimal conditions for creative and effective cross-media campaigns. By unifying multiple inventory sources – such as digital media, retail media, HbbTV, DOOH and all available emerging media – and implementing advanced cookie-less targeting methodologies, Phaistos Networks enables agencies and brands to seamlessly access a unique supply chain.


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OCM Marketplace, a proud member of OCM Group, is your trusted programmatic media partner, providing cutting-edge solutions to both agencies and brands. Our team’s deep knowledge and extensive market experience drive successful campaigns by focusing on your most valuable audiences. We deliver excellent business results while being a reliable technological partner you can count on.


Sponsors


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Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.


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Eskimi is a full-stack programmatic advertising platform with more than 1.5 billion profiled users worldwide. In Greece and Cyprus, we work exclusively with Fast River. We offer unique rich media creatives, advanced targeting, in-game advertising, and Ad-Ops services. Increase your brand awareness, reach, and engagement with Eskimi. Maximize engagement with our unique rich media. Boost brand recognition with creatives that gamify the user experience.



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Supporters


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Under the Auspices


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Venue Sponsor

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Audiovisual sponsor


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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]


Catering Services

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Official publication


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Contact Us


Registrations
Myrsini Monacheli, Τ: +30 210 6617777 (ext. 162), E: [email protected]
 
Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: [email protected]
 
Content
Vassiliki Kotzia Ε: [email protected]

Boussias Events