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Insights. Innovations.
Impact.

Thursday 3 July 2025
OTEAcademy Auditorium

The Programmatic Advertising Conference, the annual Summit of Greece’s digital marketing industry, will provide key updates and ample information on all the latest trends and best practices, in order to assist marketers, agencies and publishers in further developing and optimizing their Programmatic strategies within the context of emerging challenges and opportunities and macro-changes in evolving business models.


PHOTOSPRESENTATIONS

Key Topics


  • Latest trends & 18-month outlook
  • Creativity & Brand building
  • Identity, Targeting & Attribution
  • Quality 2.0: Context & Attention
  • Growth drivers: Retail Media & cTV/OTT
  • New markets: Audio, in-game, Out-of-home
  • Agency / Publisher best practices
  • AI’s impact and opportunity

Who will be there:


Executives from:

  • Digital marketing agencies
  • Media agencies
  • Ad-tech and service providers
  • Publishers
  • Content providers

The conference is addressed to:


  • advertisers and brands
  • ad / media / digital agencies
  • publishers / broadcasters / content providers
  • ad tech solutions providers

SEE THE AGENDA
Meet the

Keynote Speakers



Meet the

Speakers & Panelists


Reasons to attend


An established must-attend event

The conference is in its 13th year and has been established as a must-attend event for media executives, digital marketing practitioners, publishers and solution providers


A spotlight on the latest trends

The Conference aims to provide the most recent information on all the latest trends and best practices, in order to assist marketers, agencies and publishers in further developing their Programmatic strategies.


Quality Networking

The conference offers its 200+ attendees the opportunity to meet in-person with prospects, reinforce business relationships and also participate in interactive Q&A sessions, live polls, video chats and competitions.


Become a Sponsor


As a must-attend conference for every company and professional who is interested in taking their business to the next level with Programmatic Advertising, this event is a great opportunity to promote your services, forge long-lasting connections and generate new leads with marketers from across the region.

Download Conference Brochure 2025

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Gold Sponsor


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Project Agora, a TDG company, powers media technology for the open web, empowering Advertisers and Media Owners to achieve their performance goals. Project Agora holds an exclusive partnership with global tech giant Taboola in 22 markets in CEEME, including Greece.

Taboola’s AI-powered technology is used by 9000+ digital properties globally, including websites, devices and mobile apps, to drive monetization and user engagement. At the same time, more than 15,000 advertisers use Taboola to reach nearly 600 Million Daily Active Users in a brand-safe environment.

Taboola has recently launched Realize, an industry-first platform that specializes only in performance outcomes at scale beyond search and social. Realize taps into Taboola’s unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives.


Grand Sponsors


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Η OCM αποτελεί πρωτοπόρο εταιρεία adtech στην Ελλάδα, προσφέροντας καινοτόμες και αποδοτικές διαφημιστικές λύσεις που διαμορφώνουν το μέλλον της digital διαφήμισης. Ως αποκλειστικός αντιπρόσωπος κορυφαίων διεθνών πλατφορμών, όπως η Teads και η Outbrain, η OCM εξασφαλίζει στους συνεργάτες της πρόσβαση σε cutting-edge τεχνολογίες και στρατηγικές. Μέσα από ένα ισχυρό οικοσύστημα τεχνολογίας και περιεχομένου, η εταιρεία παρέχει ολοκληρωμένες λύσεις για publishers, brands και agencies, βελτιστοποιώντας την αποτελεσματικότητα των διαφημιστικών καμπανιών. Με έμφαση στην καινοτομία, την ποιότητα και τη στρατηγική στόχευση, η OCM ενισχύει τη διαφημιστική απόδοση και μεγιστοποιεί την αξία κάθε καμπάνιας.


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Η νέα Teads (ύστερα από την συγχώνευση με την Outbrain Inc. το Φεβρουάριου του 2025) αποτελεί την omnichannel outcomes πλατφόρμα για το open web, παρέχοντας ολοκληρωμένες λύσεις σε όλο το marketing funnel μέσα από premium media. Με έμφαση στα μετρήσιμα επιχειρηματικά αποτελέσματα, εξασφαλίζει άριστη αξιοποίηση κάθε διαφημιστικού προϋπολογισμού, αξιοποιώντας predictive AI τεχνολογία συνδέοντας ποιοτικά μέσα, δημιουργικές διαφημίσεις και context-driven στοχευμένες λύσεις μέτρησης. Ως μία από τις μεγαλύτερες διαφημιστικές πλατφόρμες στο open web, συνεργάζεται άμεσα με περισσότερους από 10.000 εκδότες και 20.000 διαφημιζόμενους παγκοσμίως. Η έδρα της εταιρείας βρίσκεται στη Νέα Υόρκη και απασχολεί σχεδόν 1.800 εργαζομένους σε 36 χώρες.


Sponsors


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Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.


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Admixer Advertising is a leading company in the digital marketing industry with offices in 11 countries. We act as a media representative for global publishers and platforms, providing access to local websites, apps, and technologies, as well as support in creating effective solutions for buying and selling advertising inventory and data. Through our ecosystem of proprietary AdTech products, we bring together advertising agencies, advertisers, websites, media holdings, publishing houses, DOOH operators, OTT services, data owners, and other digital market participants within a unified framework. Since 2016, we have been an official partner of Google Marketing Platform.


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Eskimi is a global, full-stack, end-to-end creative and media tech platform, delivering data-driven creatives that capture attention, premium local supply, and advanced audience targeting—reaching 2.5 billion users with strong local relevance. In Greece and Cyprus, services are delivered through an exclusive partnership with Fast River, a leading media and technology hub offering deep local market intelligence, operational expertise, and creative excellence. This integrated solution enables advertisers to run high-impact campaigns across rich media, DOOH, in-game, CTV, audio and mobile channels.


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Η Relevance είναι διεθνώς βραβευμένη εταιρεία παροχής υπηρεσιών digital marketing. Με παρουσία σε 95 χώρες, συνεργάζεται με περισσότερες από 300 εταιρείες, λειτουργώντας ως growth consultant. Απαρτίζεται από μια ομάδα 170 υψηλής εξειδίκευσης συνεργατών, με γραφεία στην Αθήνα και τη Θεσσαλονίκη. Έχει διακριθεί πολλαπλώς στο πλαίσιο των Google Premier Partner Awards, καθώς και σε πληθώρα εγχώριων και διεθνών διαγωνισμών, ενώ καμπάνιες της έχουν αναγνωριστεί ως success stories από Meta και TikTok. Το 2025, η Relevance αναδείχθηκε ως το πρώτο ελληνικό agency και ένα από τα οκτώ διεθνώς, που πιστοποιήθηκαν από την Google για το Connected TV μέσω της πλατφόρμας DV360.


Supporter


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Under the Auspices


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Venue Sponsor


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Catering Services


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Audiovisual sponsor


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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]


Official publication


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Contact Us


Registrations
Marina Nomikou, Τ: +30 217 777 6104, E: [email protected]
 
Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: [email protected]
Phaedra Baritaki, Τ: +30 210 661 7777 (ext. 192), M: +30 6980 182723, E: [email protected]
 
Content
Vassiliki Kotzia Ε: [email protected]

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