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Samantha Allison
Speaker

Samantha Allison

Partner Manager, Strategic Partnerships, StackAdapt

Samantha Allison is a Partner Manager, Strategic Partnerships at StackAdapt, the world's leading programmatic advertising platform. Over her eight years at StackAdapt, she has held senior commercial and client-facing leadership roles across North America and EMEA, building a deep understanding of the platform, its clients, and the evolving AdTech landscape.

After starting her career with StackAdapt in Canada, Samantha relocated to London in 2021 to help lead the company’s first international expansion, playing a key role in scaling its EMEA presence. In her current role, she focuses on building high-value agency and technology partnerships that unlock growth, drive innovation, and deliver measurable outcomes for partners and clients.

Presentation Title

Aztech & StackAdapt: Unlocking the Future of Advertising Performance

This session will highlight the partnership between Aztech and StackAdapt and discuss how marketers can leverage technology to drive stronger advertising outcomes. We'll cover the capabilities that set StackAdapt apart in a competitive market, including AI-powered optimization and personalization tools, before exploring the role of Dynamic Creative Optimization (DCO) and how emerging platforms like ChatGPT are reshaping consumer discovery and engagement.