Adrian Biciu

Presentation Title

Omnichannel Odyssey – navigating consumer journey and delivering results in a fragmented landscape

Programmatic has become too complex, but we at Adform are optimistic about the future for digital marketing. Consumer technology and behavior are evolving rapidly and in some very exciting ways. All these channels and devices provide more opportunity than ever to create connections with consumers. The eroding & fragmented identity landscape is challenging media buying and measurement in seismic ways and requiring a dramatic re-think of how digital advertising is executed.
It’s time to simplify this complexity thanks to the power of technology, while you keep control.