Brice Fevrier

A professional with extensive experience in monetization management and business development within the media and advertising industry. He is an expert in revenue optimization and designing effective monetization strategies, with a key focus on developing strategic partnerships and implementing innovative solutions to maximize business outcomes.

Presentation Title

How El País Navigates the Future of Programmatic Advertising

In this session, Brice Février from El País will share how one of Spain’s leading news publishers is adapting to the evolving programmatic landscape. From simplifying its tech stack to embracing curated marketplaces, first-party data, and attention metrics, the presentation offers a pragmatic view on how media companies can regain control, deliver value, and build stronger relationships with advertisers.