Marlies Mols

Marlies Mols

Head of Media, Digital, Culture & Entertainment Northern Europe, Diageo

With over a decade of experience across brand strategy, customer journey design, media, performance marketing, e-commerce, and creative direction, I am a seasoned Marketing and Digital Strategist driven by a passion for consumer engagement and brand growth. I bring a deep understanding of both digital and traditional marketing landscapes, backed by a proven track record of success with leading brands in spirits, fashion, beauty, and automotive. I specialize in crafting and leading innovative, data-driven strategies—spearheading digital transformation and commerce initiatives for luxury and fashion brands to boost performance, sales, and conversions. My expertise includes agile methodologies and cross-functional team leadership to consistently deliver impactful business results.