Alice Poenaru

I’m Alice Poenaru, Account Director at Adform, helping brands and agencies navigate digital advertising through programmatic and data-driven solutions. With a background in account management, digital media, and ad tech, I focus on the intersection of technology, digital sovereignity, identity, and AI in advertising.

Always learning, always trying to make digital feel a little more human.

As artificial intelligence becomes a bigger part of the advertising ecosystem, digital sovereignty is becoming a strategic priority for businesses. Companies are looking for more transparency, control, and flexibility in a landscape that has long been dominated by large, closed platforms.

This presentation explores why digital sovereignty matters in today’s geopolitical and technology environment, the challenges created by closed ecosystems, and how AI is changing the way advertising works. As AI takes on a greater role in decision-making and campaign execution, the focus shifts from simply accessing data to understanding who controls the technology and intelligence behind it.