Speaker
Nelli Zakar
Industry Manager, Google
Nelli is an Industry Manager at Google, where she partners with top advertisers in the Gaming & Enterprise sector. In her role, she leverages her deep expertise in client businesses, the advertising industry, and the specific vertical to drive growth and innovation. Previously, she spent over six years in strategy consulting in Greece and the UK, gaining an understanding of client needs and market dynamics, leading strategic projects, and launching new product initiatives. She holds an MSc from Imperial Business School.
Presentation Title
CTV & Beyond: Harnessing Youtube and DV360 to Dominate the Living Room
As Connected TV (CTV) programmatic ad spending is projected to exceed 85% by 2026, the living room has officially become the ultimate frontier for high-attention programmatic marketing. This session will explore latest trends and how the Google Marketing Stack and Gemini AI supercharge reach, performance, and efficiency across the consumer journey.